Buddy

Legal

Terms & Conditions

These terms govern your use of the Buddy platform.

Acceptance

By creating an account, subscribing, or using Buddy, you agree to these terms. If you are agreeing on behalf of a company, you confirm you are authorized to bind it. If you do not agree, do not use the service.

The service

Buddy provides business software for managing customer relationships and running outreach across phone, text, email, and social media. Features available to you depend on your subscription plan.

Accounts

Your content and your contacts

You keep ownership of everything you put into Buddy — your contact records, your messages, your campaigns, and anything you publish. You grant us only the permission needed to host and process that content so we can operate the service for you.

You are responsible for the content you send and publish, and for having a lawful basis and any required consent to contact the people you contact.

Automated calls, texts, and email. Buddy can place calls and send messages on your behalf. You are responsible for complying with the laws that govern that outreach in your jurisdiction — including the TCPA, CAN-SPAM, applicable do-not-call rules, and carrier requirements for business texting (10DLC registration). Buddy provides tools such as calling-window controls, opt-out handling, and suppression lists, but using them correctly is your responsibility.

Connected accounts

When you connect a Facebook, Instagram, LinkedIn, or advertising account, you confirm you are authorized to act for that account, and you authorize Buddy to take the actions you request through the platform. Your use of those services remains subject to their own terms. You can disconnect at any time; see our User Data Deletion page.

Connected advertising accounts

Buddy can connect to advertising accounts you already own, such as Google Ads and Meta. The advertising account stays yours. You create it, you attach your own payment method to it, and you can disconnect it from Buddy at any time without affecting the account itself.

Advertising spend is billed to you by the advertising platform, not by us. Buddy does not rebill your ad spend, does not add a markup or a management percentage to it, and does not resell advertising inventory. What you pay Buddy is the Buddy subscription; what you pay for advertising comes from the platform, on your own payment method.

You remain responsible for the advertising published from your accounts, including its accuracy and its compliance with each platform's policies and with applicable law. Buddy may draft and schedule campaigns for you, but you approve what runs, and a platform may reject, pause or remove advertising under its own rules regardless of anything Buddy does.

Acceptable use

You may not use Buddy to:

We may suspend an account that puts our platform, our carriers, or other customers at risk — for example sustained spam complaints or a carrier violation.

Fees and payment

Cancellation

You may cancel at any time; the cancellation takes effect at the end of the current billing period. You can export your data before closure. After closure we delete workspace data on the schedule in our Privacy Policy.

Artificial intelligence

Buddy uses AI to draft content, hold voice conversations, and summarize activity. AI output can be wrong. You are responsible for reviewing what goes out under your name, and for any decision you make based on it.

Intellectual property

Buddy, its software, and its branding remain our property. These terms grant you a limited, non-exclusive, non-transferable right to use the service while your subscription is current.

Availability

We work to keep Buddy available and secure, but the service is provided “as is” without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant uninterrupted or error-free operation, or any particular business result.

Limitation of liability

To the maximum extent permitted by law, Buddy is not liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, data, or goodwill. Our total liability for any claim is limited to the amount you paid us in the twelve months before the event giving rise to the claim.

Indemnity

You agree to indemnify Buddy against claims arising from your content, your outreach, your use of the service, or your breach of these terms.

Changes

We may update these terms. Material changes will be notified by email or in the app before they take effect. Continuing to use the service afterwards means you accept the updated terms.

Governing law

These terms are governed by the laws of the State of Maryland, United States, without regard to conflict-of-laws rules. The parties will attempt to resolve any dispute in good faith before pursuing formal proceedings.

Text messaging

If you consent to receive text messages from us, message frequency varies and message and data rates may apply. Reply STOP to opt out or HELP for assistance. Consent is not a condition of purchase. Mobile information is never sold, rented, or shared with third parties for marketing.

Contact

Last updated: 24 July 2026.